FINDING NEW WAYS TO GET THE NEWS INTO THE HANDS OF THE CONSUMER

Technology makes it possible to use multiple avenues to deliver the news People are consuming the news in more ways and in more places; there's no reason technology can't be used to integrate delivery across all platforms. Alerts and breaking news to mobile devices can lead customers to more detailed articles and video on the internet | more

PRINT JOURNALISM LOSING OUT TO INTERNET, TELEVISION

New York Times announces more cutbacks The Times follows other papers with pay cuts and job reductions | more

Readers spend less time reading newspapers As the demographic changes, fewer and fewer news consumers subscribe to the local newspaper. Between 24 hour cable news networks and the internet, consumers have more choices than ever. | more

Applying a dynamic approach to news delivery

For more information, please contact me for access to the full outline of the plan to radically change the way news is delivered to readers and to change the way readers are delivered to advertisers.

Newspaper Reading Habits Revealed Sunday readers of The Guardian spend over an hour and a half reading the paper | more

ADVERTISERS MOVING AWAY FROM PRINT TO LESS EXPENSIVE ONLINE SOURCES

There is a solution. Using new technologies, smarter methods of delivery and a more responsive way of bringing readers to advertisers, it's possible to transform the entire process of delivering the news. | more

CraigsList kills off classified advertising? The explanation isn't quite that simple but it's a good start. More and more advertisers are deciding there are better ways to spend their dollars than in the local newspaper. There are now alternatives that are more cost effective. | more